One of the leading chemical manufacturers has joined Connect Marketplace: Tracto – From Idea to Realization

Setting up an online store for Tracto, a company specializing in the sale of products for car washes and cleaning and maintenance in the HoReCa sector, was an exciting and complex journey. Our goal was to create a modern, functional, and visually appealing online platform that would provide users with easy access to Tracto’s product range. The project encompassed everything from product photography and the creation of digital and printed catalogs to strategic expansion into new markets.

Product Photography

The first step in building the webshop was to ensure professional photographs of Tracto’s products. Given the specific nature of their assortment—products for car washes as well as cleaning agents for hotels, restaurants, and cafes—it was essential to visually present each product in the best possible way. Each photo was carefully edited to make the products stand out and clearly highlight their quality to potential buyers.

Product Organization and Creation of Digital Catalogs

After the photography stage, products were organized into logical categories, including car wash chemicals, HoReCa cleaning agents, and equipment and spare parts for car washes. This structure makes it easy for users to browse and quickly find what they need.

For customers who prefer to review products offline, we created digital catalogs in PDF format, available for download directly from the website. These catalogs feature detailed product descriptions, technical specifications, and professional images. They are designed to be clear and user-friendly, with an intuitive layout that makes navigation simple.

Printed Catalog Production Process

One of the key elements of the project was the creation of printed catalogs, which are now available for distribution. Printed catalogs are not just an addition to digital materials—they are a crucial tool for physical sales and promotion.

The process began with detailed planning of the structure and design. Each product was given its place, with information organized so the catalog provides a clear overview of the entire Tracto range. Photos were carefully selected and positioned to highlight the professionalism and quality of the products, while technical details are presented in a way that’s easy to understand and aids purchasing decisions.

The printed catalogs are now produced and distributed at trade shows, in retail outlets, and through direct sales. These catalogs help the Tracto team present products on-site, at meetings with clients or business partners, and are an ideal tool for physical points of sale.

Expansion into New Markets

Alongside developing the webshop and catalogs, Tracto is actively working on expanding into international markets. Preparations are already underway for launching webshops for Italy and Serbia, tailored to the needs of these local markets.
Our role in this process was multi-layered. We started with a thorough analysis of the target markets, researching local needs and legal frameworks in both Italy and Serbia. As a result, we focused on adapting the webshop and communication materials to fit these specific markets.

To facilitate entry into the Italian and Serbian markets, we plan to create market-specific webshops. Our system already features integrated localization of language, currency, legal compliance, and adapts payment and delivery methods. This means that webshop adaptation can be completed quickly and efficiently, allowing Tracto to offer products in new markets in the shortest possible time. This advantage ensures customers enjoy a seamless experience without language, cultural, or technical barriers, guaranteeing every business aspect is tailored to local requirements.

Marketing Strategy for Market Entry

Simply launching a webshop in a new market isn’t enough—the key to success lies in a well-crafted marketing strategy. We are preparing integrated marketing campaigns for each country, using digital tools such as targeted social media advertising, Google Ads, and email marketing. In addition to digital marketing, we are also planning direct marketing activities like participation in trade fairs and organizing promotional events.

Beyond online presence, an important aspect of promotion will be collaboration with local distributors and partners, helping Tracto achieve broader product distribution. This combination of online and offline channels will allow Tracto to penetrate new markets more quickly.

Long-Term Expansion Goals

Entering the Italian and Serbian markets is just the beginning. Tracto has ambitious plans for further expansion, with an eye on regions like Western Europe, the Balkans, and even the Middle East. The goal is to become a recognized brand throughout Europe and beyond, known for high-quality cleaning and maintenance solutions. The Middle East, in particular, presents an attractive opportunity due to rising demand for specialized industrial solutions, and Tracto aims to leverage its expertise and innovation to meet the specific needs of that market.

This expansion process is strategically planned so Tracto can maintain its image as a reliable and innovative manufacturer while also addressing the unique needs and regulatory requirements of each market.

Visit the webshop at: https://www.tracto-store.com

Comprehensive Support for Tracto’s Marketing Growth and Digital Presence

As Connect Marketplace, we are by Tracto’s side every step of the way, providing comprehensive support for all marketing activities, design, and the maintenance and creation of social media content. Our team ensures every aspect of their digital presence is carefully planned and executed, from strategy to implementation. We will provide continuous support by producing premium photo and video content as well as PR materials to further strengthen their brand. Our service not only ensures quality design and marketing communication but also enables Tracto to build a strong and recognizable identity in every market.

A Look at Collaboration and Future Plans

Collaborating with Tracto on webshop development, catalog creation (digital and printed), label redesign, and expansion into international markets represents a significant step in their business development. As a partner, Connect Marketplace provides full support—from technical implementation and localization of webshops to strategic management of marketing campaigns, design, and social media content creation. With our advanced system, which already enables rapid adjustment of languages, currencies, and payment methods, we make it easier for Tracto to enter new markets such as Italy, Serbia, the EU, and potentially the Middle East.

Our service also includes the continuous development of visual identity through the creation of photo, video, and PR content, ensuring that Tracto maintains its recognizable and professional image in every business aspect. With ambitious goals for expansion into Western Europe and beyond, Tracto is now well-positioned for long-term growth and success, and we will support them at every stage of that journey.