Spiral Lighting is a Chinese LED lighting manufacturer focused on B2B customers. We are creating a new website that combines a clear presentation of the product offering, precise technical specifications, and direct communication with the sales team so distributors, contractors, and procurement departments can quickly obtain accurate quotes. Professional buyers expect stable product quality, clear and verifiable data, and fast, predictable delivery, so the site structure is designed to show where the user is, which options are available, and the shortest path to a final commercial offer. Spiral Lighting builds a portfolio of LED solutions for industry, logistics centers, retail, offices, and public lighting, with OEM and ODM customization options, reducing the entire path from research to order to as few steps as possible with maximum clarity.
The new website as a sales tool
The website is not just a presentation but an operational tool that shortens time-to-decision. Information is grouped the way professional procurement and project teams actually search: by application and luminaire form, and through a set of key parameters such as power, luminous flux, CCT, CRI, optics, IP/IK protection rating, control type, mounting method, and warranty. Search supports real usage scenarios and enables filtering by space and purpose, technical characteristics, and project requirements, while product variants are visible at a glance. RFQs and orders are initiated from the same interface, multiple SKUs can be added, and request status and communication with sales are tracked within a clear, linear flow without unnecessary barriers.
Products, pages, and customization
A product page must serve technicians, commercial teams, and managers equally well: a summary at the top highlights key value and target applications, followed by variant tables with power, luminous flux, and efficacy, plus parameters such as CCT, CRI, optics, and dimensions. Documentation—datasheet, installation manual, and, where applicable, photometry—is readily accessible, while information on warranty, standard equipment, and optional add-ons completes the picture. The site clearly communicates customization options: color temperature and optics, control type, cable lengths and connectors, housing color, and accessories; for OEM, packaging and documentation branding is also available. The form captures quantities, target lead times, and target price so sales and engineering can immediately assess feasibility and propose the optimal configuration.
Orders, RFQs, and documentation
Orders and requests start from a product or category, and a buyer can combine multiple items in a single RFQ, specify quantities, destination, and desired delivery dates. The sales team receives a complete overview, requests clarifications if needed, and returns a formal commercial quote with full status visibility—shortening the communication cycle and speeding up confirmation. In parallel, Spiral Lighting ensures compliance with relevant international standards and, depending on the project, provides additional documentation; the site clearly marks what is available as standard and what is supplied on request.
SEO, content, video, and social
SEO is the foundation of organic growth: we implement structured data, build a clean information architecture, and write precise product copy, then develop content clusters aligned with search intent—from general topics and technical guides to model comparisons and case studies. Internal links connect the blog with relevant product and category pages to raise relevance and conversion rates. The YouTube strategy complements text: product demos with key parameters and use cases, short installation tips and field fixes, and on-site case studies; social media serve as distribution channels and additional proof of expertise through interviews with engineers and partners.
Advertising, remarketing, and CRM
Search campaigns target high-intent queries and drive users to well-matched product landing pages and RFQ forms, while remarketing brings back visitors who viewed products or documentation. On professional networks we speak to decision-makers and technical specialists with content that solves specific tasks, and lead magnets plus micro-conversions (datasheet downloads, newsletter sign-ups) fill a qualified pipeline. All inquiries flow into the CRM, are segmented by category and potential, and assigned to the right team members; automated messages confirm receipt and collect missing details, and a planned communication cadence guides the buyer toward a decision with full visibility into the pipeline and time-to-close.
Measurement and key performance indicators
Measurement is built into every phase of the project. We define baseline goals, track trends, and iteratively optimize content and campaigns. The focus is on performance indicators that directly impact sales and customer satisfaction:
- organic traffic by category and product
- RFQ initiation rate and number of requests per session
- time to first quote and quote acceptance ratio
- pipeline value by acquisition channel and average margin
- ROI on ads and content, plus repeat-order frequency
What buyers gain with the new website
Buyers save time and gain a solid basis for decision-making: a clear view of variants and technical tables, transparent customization options, and a straightforward ordering flow, with continuous access to the sales team. The site’s job is to remove friction and shorten the path to a confirmed offer.
Next steps for Spiral Lighting
After launch, ongoing visibility efforts continue: blog posts and case studies are linked to relevant product and category pages, video deepens product information and reduces support load, advertising brings qualified traffic, and the CRM tracks every opportunity through to close. This is how Spiral Lighting builds recognition and repeat sales across global markets.
For all inquiries and details about collaboration and product customization options, Spiral Lighting remains available with fast, clear communication. The new pages deliver a transparent presentation of the offering, rapid direct ordering, and content that helps stakeholders make the right decision at the right time.
To the main pageNext article
